| A business proposal is an offer in writing from a seller | | | | company culture in a good light. This will help the client |
| to a potential/ prospective buyer. It is usually the first | | | | to form a trustful image about you. Today with so |
| step in establishing a business relationship by initiating a | | | | much of imaging and graphics available so easily, it |
| sale and hence assumes significance in any business. | | | | would be ideal for you to make the right use of them. |
| There are formally solicited, informally solicited and | | | | A picture speaks a thousand words - use pictures and |
| unsolicited proposals. Each proposal should have a | | | | graphs smartly to sell your products and services. One |
| distinctive style and stressing points. But all types of | | | | thing to watch out for is - overselling. When you do |
| proposals have to be formal, to the point and be | | | | that clients typically tend to clam up and become |
| convincing enough to make a sale. | | | | resistant to the sale. Rest your case after telling them |
| Here are some basic ingredients to make a good | | | | about yourself - always leave the buying decision open |
| business proposal. The content should be clear and | | | | to them. |
| precise. There is no need for jargonized language and | | | | Spell errors and grammatical mistakes do not bode |
| meandering explanations. The point you are trying to | | | | well for you; they can show you as being careless and |
| make should be made without much ado. Make sure | | | | give an image of low quality deliverables. Such errors |
| you project all the positive aspects of your company | | | | should be assiduously avoided. Finally a good business |
| and the advantages your clients get when they do | | | | proposal should be written from the reader's point of |
| business with you. | | | | view and should answer all their questions. |
| A business proposal should be lively and bring out the | | | | |